Savant SvarogMarketing & sales
MARKETING + SALESPosition → Attract → Convert → Retain

Strategy. Creative. Commercial follow-through.

Better leads.
Stronger sales.
One plan.

Give the right customers a reason to choose you. Connect positioning, campaigns, digital experiences and sales follow-up around the way your business earns revenue.

Build my marketing planSee a starting scope ↓
Make the connection.Illustrative creative direction materials
Attention is the beginning.Give it
a next step. ↗

A practical first engagement

A sales problem deserves
a commercial diagnosis.

For a business spending on marketing but still struggling to turn interest into qualified opportunities.

For the first conversation: Bring your offer, target buyers, current channels and the sales bottleneck you want to fix.

Illustrative scope · tailored after discovery

An acquisition & conversion plan

  1. Buyer & offer brief

    Priority segments, buying triggers, value proposition and the objections your pitch needs to answer.

  2. Customer journey map

    The route from first touch to inquiry, qualification, discovery and proposal—with an owner for each handover.

  3. Activation & measurement plan

    Recommended channels, required assets, testing priorities and the CRM outcomes used to judge progress.

Your proposal confirms the deliverables, fees, dependencies and responsibilities before work starts.

Find your starting point

What needs to
happen next?

Choose your priority to explore a suggested combination of services. This is a starting brief; the final scope follows a conversation about your business.

Every recommendation connects the work to a measurable next step. You can carry this starting point into your inquiry and add the details that make it yours.

Your suggested starting point

Build a better route to qualified demand.

Start with the audience, the offer and the landing experience. Connect acquisition to a sales process that can respond while interest is high.

  • Positioning & offer review
  • Channel and creative plan
  • Landing page & CRM handover

A useful measure of progress

Qualified inquiries, cost per accepted lead and meetings attended.

Build on this brief Explore the solution ↗

The solution architecture

A joined-up plan for the entire customer journey.

For founders building a market, established companies fixing fragmented activity, and sales teams that need better opportunities—not simply more names in a spreadsheet.

01

Positioning & offer design

Give the right buyer a compelling reason to choose you before you spend on reach.

  • Customer and competitor research; priority segments and buying triggers
  • Value proposition, offer architecture and objection-led messaging
  • Brand narrative, pitch deck, sales collateral and campaign brief
02

Demand generation

Build a channel mix around buying intent, decision cycles and the economics of your offer.

  • Paid search, paid social, SEO and useful editorial content
  • Account-based campaigns, partnerships, events and local visibility
  • Audience, channel, creative and landing-page testing roadmap
03

Lead qualification & CRM

Create a shared definition of a worthwhile opportunity and an accountable path to follow-up.

  • Qualification fields, lifecycle stages, ownership and routing rules
  • Lead-source capture, response-time targets and follow-up tasks
  • Deduplication, lost-reason capture and consent-aware nurturing
04

Sales enablement

Equip the team for discovery, persuasion and a clear next step.

  • Discovery guides, qualification scorecards and objection responses
  • Proposal structure, presentations, comparison tools and follow-up sequences
  • Pipeline reviews, coaching materials and handover playbooks
05

Conversion & customer experience

Find where intent is lost between the advertisement and the signed agreement.

  • Landing-page and inquiry-flow review; booking and checkout journeys
  • Offer clarity, proof requirements, trust signals and usability improvements
  • Experiment backlog with a primary metric and a decision rule
06

Retention & account growth

Keep marketing working after the first transaction.

  • Onboarding communications and service milestone journeys
  • Renewal reminders, reactivation and relevant cross-sell programmes
  • Customer feedback, referral requests and account development plans

Built around how you sell

Different businesses.
Different routes to revenue.

We begin with the transaction, the buyer and the sales cycle. Then we choose the channels and operating model.

01

B2B & professional services

Win considered purchases involving multiple decision-makers.

  • Target-account research and sector-specific propositions
  • Expert content → discovery meeting → proposal → pipeline review
02

Retail & ecommerce

Connect discovery, purchase and repeat orders.

  • Product feeds, merchandising, paid acquisition and checkout improvements
  • Measure contribution after media, returns and fulfilment—not revenue alone
03

Local & appointment businesses

Turn nearby demand into qualified bookings and repeat visits.

  • Local search, service-area pages and booking journeys
  • Track accepted inquiries, attendance, cancellations and repeat customers
04

Developers & property businesses

Give each property and audience an appropriate sales journey.

  • Project positioning, compliant creative and buyer qualification
  • Connect campaign → broker handover → viewing → recorded outcome

From brief to delivery

How this work
moves into delivery.

Your proposal identifies deliverables, dependencies, milestones, approvals and the people responsible. Scope and timing follow the actual brief.

  1. 01

    Diagnose

    Review the offer, audience, channel spend, sales process and available customer data. Identify the biggest source of lost opportunity.

  2. 02

    Design

    Agree the commercial objective, segment, message, channel mix, qualification criteria and responsibilities.

  3. 03

    Activate

    Launch the approved assets and tracking, prepare the sales team, and test the complete inquiry-to-CRM journey.

  4. 04

    Improve

    Review qualified opportunities, conversion barriers and economics. Decide what to scale, change or stop.

What progress looks like

Track the journey
from inquiry to revenue.

Targets are agreed after a baseline review. These are measurement categories, not promised results or historical performance claims.

Commercial questionWhat we measure

Are we attracting the right buyers?

Qualified inquiries by source, fit, intent and cost—not raw lead count alone.

Are opportunities moving forward?

Response time, accepted leads, meetings attended, proposals and stage conversion.

Is growth commercially useful?

Customer acquisition cost, sales cycle, gross-margin context and attributable pipeline, subject to data quality.

Are customers coming back?

Repeat purchase, renewal, referral and reactivation outcomes by cohort.

Details before decisions

The questions
worth asking.

Clear expectations make for a better engagement.

Can you handle our entire marketing and sales function?

We can scope an integrated programme spanning strategy, creative, channels, CRM and sales enablement, or take responsibility for a specific workstream. The proposal identifies what Savant delivers, what your team owns and where specialist delivery is needed. Sales contracting and final commercial decisions remain with your authorised team.

Do you work across every industry?

The approach adapts to different business models, but industry fit, advertising restrictions, delivery capacity and required specialist expertise are assessed before engagement. Regulated sectors need client approvals and relevant professional advice; we do not claim universal sector accreditation.

Can you guarantee sales or a particular return?

No responsible scope can guarantee customer decisions or a fixed return. We agree measurable deliverables, test hypotheses against actual data and report the relationship between activity, qualified opportunities and sales outcomes.

What will our proposal include?

Objectives, audience, workstreams, deliverables, channels, reporting, responsibilities and a phased budget. Media spend, production, software, external specialists and ongoing management are identified so you can assess the full investment.

Your next move

Where are good opportunities
slipping away?

Tell us what you sell, who buys it and where leads stop moving. We will use that context to scope the right marketing and sales work.

Map my marketing & sales plan