Savant SvarogMarketing & sales
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Digital marketing

Win the search.
Earn the click.
Convert the intent.

Build a digital presence that helps buyers find you, understand your value and take the next step. We bring search, paid media, content, websites and CRM together around qualified demand and a clear commercial objective.

Review my digital acquisitionSee a starting scope ↓
Savant SvarogStrategy into execution.

A practical first engagement

Find the gap between
your media spend and your pipeline.

For a business that needs stronger channel focus, a clearer landing journey or better visibility into lead quality.

For the first conversation: Send your website, target market, current channels and the result you want to improve. Access can be arranged securely after scoping.

Illustrative scope · tailored after discovery

A digital acquisition review & launch plan

  1. Acquisition & tracking review

    Search and campaign structure, audience fit, landing pages, inquiry events and the available CRM feedback.

  2. Campaign-ready brief

    Offer, audience, messages, required creative and pages, and a clear split between media and delivery costs.

  3. Testing & reporting plan

    A prioritised experiment backlog, qualified-lead definitions and decisions the reporting needs to support.

Your proposal confirms the deliverables, fees, dependencies and responsibilities before work starts.

The solution architecture

A connected customer journey.
Not a collection of channels.

Start with the offer and the audience. Build the landing experience and measurement. Then put media behind a journey your sales or service team can actually fulfil.

01

Search strategy & SEO

Make your expertise discoverable when customers are researching a problem or comparing providers.

  • Technical crawl and indexability review; site structure and internal linking
  • Commercial keyword mapping, service pages and useful expert content
  • Local visibility and eligible business-profile optimisation; no guaranteed rankings
02

Paid search & performance media

Capture relevant intent and build a disciplined process for testing acquisition.

  • Campaign architecture, keyword and audience strategy, exclusions and budgets
  • Ad-to-page message alignment and creative testing
  • Conversion setup and qualified-lead feedback where consent and platform support allow
03

Social strategy & creative

Give people a reason to notice, understand and remember the offer.

  • Audience and platform roles; content pillars and editorial calendar
  • Short-form video, carousels, product or service storytelling and campaign assets
  • Review workflow, community response guidance and paid amplification plan
04

Websites & landing pages

Make the next action obvious and the decision easier.

  • Audience-specific pages, persuasive messaging and proof requirements
  • Mobile usability, speed, accessible forms and clear navigation
  • Conversion experiments covering offers, forms, booking steps and calls to action
05

Email, CRM & lifecycle journeys

Keep useful conversations moving after the first visit.

  • Opt-in capture and segmentation by interest, stage and behaviour
  • Welcome, education, sales nurture, renewal and reactivation sequences
  • Suppression and opt-out handling; ownership of sales follow-up
06

Measurement & commercial reporting

Give channel activity a meaningful relationship to business outcomes.

  • Measurement plan, event taxonomy, tagged links and source capture
  • CRM stages and offline conversion feedback where appropriate
  • Reporting on qualified demand, acquisition cost and conversion barriers; attribution limitations made explicit

Illustrative campaign architecture

One offer. A complete route to market.

For a professional services business launching a new advisory offer, the work could be structured as follows.

  1. 01

    Define the buyer

    Choose a priority segment and a specific buying trigger; test the offer against the objections the sales team hears.

  2. 02

    Build the destination

    Create a service landing page, a useful decision guide, a qualification form and a clear consultation promise.

  3. 03

    Activate intent

    Launch relevant search activity and supporting social content; align every advertisement with the landing experience.

  4. 04

    Close the loop

    Route inquiries to CRM, record meeting outcomes, and use accepted-opportunity data to refine the campaign.

From brief to delivery

How this work
moves into delivery.

Your proposal identifies deliverables, dependencies, milestones, approvals and the people responsible. Scope and timing follow the actual brief.

  1. 01

    Audit

    Review your website, accounts, tracking, creative, audience and sales feedback. Establish a baseline and access requirements.

  2. 02

    Prepare

    Agree the offer, page, creative, measurement, budgets and approval process. Validate consent and conversion events.

  3. 03

    Launch

    Check mobile journeys, destinations, forms and CRM ownership before releasing campaigns.

  4. 04

    Optimise

    Review search terms, creative fatigue, page friction and lead quality. Keep a prioritised testing and improvement backlog.

What progress looks like

Connect channel activity
to qualified opportunities.

Targets are agreed after a baseline review. These are measurement categories, not promised results or historical performance claims.

Commercial questionWhat we measure

Are visitors relevant?

Search intent, audience fit, engaged visits and qualified actions by source.

Where is conversion breaking?

Landing-page conversion, form completion, booking attendance and device-level friction.

Which activity creates opportunity?

Cost per qualified lead, accepted pipeline and customer acquisition cost where CRM data is available.

What should change next?

Test outcomes, budget efficiency, creative learning and the next ranked experiments.

Details before decisions

The questions
worth asking.

Clear expectations make for a better engagement.

Do you offer AI search optimisation?

We improve the foundations that make content useful and discoverable: crawlability, clear service information, original expertise, internal links and accurate structured data where appropriate. Google does not require a special AI file or separate schema for its AI search features. Inclusion or ranking cannot be guaranteed.

Can you take over our existing advertising accounts?

Yes, subject to access and account review. Client-owned accounts are preferred, with agreed permissions and a clear handover. We assess existing campaigns before proposing a transition so tracking and useful historical learning are preserved.

Are advertising budgets included in your fee?

Media spend, management, creative production, landing-page work and software are itemised in the proposal. This makes the operating cost visible and keeps the testing budget distinct from delivery fees.

How do you judge lead quality?

We agree criteria with sales, such as service fit, geography, budget, timing and decision authority. CRM outcomes then distinguish raw inquiries, accepted leads and qualified opportunities. Campaign optimisation follows that agreed definition.

Your next move

What is your digital activity
doing for the sales team?

Share your website and the gap you see between traffic, inquiries and customers. We will define the next useful piece of work.

Review my digital acquisition